[ad_1] Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well. Have you checked your page speed scores lately? How do your speeds match up…

[ad_1] In the previous article on 7 Things That Hurt Your SEO Rankings and How to Fix Them, we found how a drop in SEO rankings can be one of the worst things that can happen to a website. A bad SEO entails practices that are outside the boundaries of Google webmaster guidelines and it…

[ad_1] More than 500 engineers, designers, managers and other staff from across global Google offices have signed an open letter at Medium.com calling on the search engine to stop their Dragonfly project and for company leaders to “commit to transparency, clear communication, and real accountability.” As we reported last month… Google’s project Dragonfly first came…

[ad_1] As SEO professionals, when we present our strategy and project ideas, we are often met with blank stares from business stakeholders. They are not able to connect the dots from SEO jargon to business goals. And my fellow SEO colleagues, we need to own this one. Every so often we forget to speak in…

[ad_1] Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019. Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind? It’s the perfect time to start…

[ad_1] Every marketer or website owner knows what meta tags are, but not all of them realize the importance of these small pieces of code. Optimizing your meta title and description you improve such crucial things as click-through rate and the users’ first impression on your content quality. Although Google doesn’t use meta tags in…

[ad_1] Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and local businesses. It’s such a hot topic that our Head of Search and Strategy…

[ad_1] We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about discovery over search, audience engagement over audience size, less time more well-spent over more total time spent, and social communities over social networks. It was an insightful, instructive, and *obviously*…

[ad_1] Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because…

[ad_1] Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition.  In this article we look at the importance of branded searches and provide guidelines to help you understand, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll…