Author: Boca Raton SEO

  • Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

    [ad_1] Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how…

  • The must-have tools for paid search success

    [ad_1] Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop significantly…

  • How creating relevant experiences can boost your clicks on local search ads

    [ad_1] We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have different expectations of the information they want when they search for “running shoes” at…

  • Three tips for a content marketing plan that makes your customers the central focus

    [ad_1] In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible. Content marketing is a constant struggle for any brand. It is probably the most important element to their overall promotional strategy and the greatest tool at their…

  • Good SEO habits: Turning over a new leaf in 2018

    [ad_1] Join a gym, start that diet, call your parents more and turn over a new leaf for your SEO strategy. Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for 2018 should be a priority for every business and digital marketer. You…

  • How to make sure your social media marketing is on track for 2018

    [ad_1] A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. 2018 is officially here and this means that we need to plan our social media strategy for the year ahead. Every new year requires the necessary adjustments to ensure that…

  • 6 AdWords metrics you should optimize for better ROI

    [ad_1] Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming and expensive process. But there is a way to achieve this despite a limited…

  • Which is the best search engine for finding images?

    [ad_1] Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded. Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a…

  • Best of 2017: Our top 5 search industry articles

    [ad_1] As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site. So far this week, we’ve rounded up our top…

  • Best of 2017: Our top 5 search industry articles

    [ad_1] As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site. So far this week, we’ve rounded up our top…