[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have SHOCK HORROR loads of updates both good and confusing from Google, plus one or two other stats and related social news. Oh and a running gag that loses its…

[ad_1] Last week artificial intelligence achieved another victory over humankind. Google DeepMind’s AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away. Of course, AI is about much more than winning board games. Google’s RankBrain AI powers its Knowledge…

[ad_1]  A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app. The hybrid app sits in the middle of the political battle between aficionados…

[ad_1] Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. What’s the reason for the acquisition of ijento?  Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years and…

[ad_1] The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat. With ClickZ Live New York just a month away – you’ll be there, right? – we invited our keynote speaker to come hang out with…

[ad_1] Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since 2012 and last year, we…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a ton of updates from Google, who just can’t take a week off apparently, and a few interesting studies on content marketing and mobile search. Google has removed PageRank…

[ad_1] The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this situation. Or, as it’s very easy to interpret, Google is suggesting it may take action if it deems that links have been added to posts in…

[ad_1] In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at. For the European search-markets, the worst mistake we found was companies not having a mobile-friendly version of their site. In the USA, many website operators just made sure their homepages,…

[ad_1] New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising. As is the case with any new regulation, there are some who are opposed to the restrictions. The Interactive Advertising Bureau says it is “concerned” about some of the wording in the new guidelines and has asked…