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Category: SEO News

  • How to effectively think of SEO at every stage

    [ad_1] 30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond…

  • How to use headlines to help create and optimize content

    [ad_1] 30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide on how to optimize content through effective headlines. She also…

  • How to win at SEO with FAQ schema markup

    [ad_1] 30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups.  There are several benefits schema markups provide to your overall SEO rankings.  Implemented correctly, the FAQ schema markup can get your site into the featured snippets section of Google’s first page.  Google has outlined which pages are eligible…

  • Digital marketing during COVID-19 times: Data-driven insights

    [ad_1] 30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe…

  • Online reputation management: Seven steps to success

    [ad_1] 30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, shares a strategy to tackle the challenges of online reputation management.  Right from setting up your online reputation management…

  • What small business owners can do to win

    [ad_1] 30-second summary: There is a common and long-held belief that getting results from SEO takes at least six months. How true is that? SEO can be costly and requires big dollars and a huge team to succeed. Should you ever compete with the biggies at all? SEO is highly technical, changes from time to…

  • Seven tips for full funnel SEO in 2020

    [ad_1] 30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers leverage paid search at every stage to create more sophisticated strategies because greater sophistication means less wasted budget and higher quality conversions.  Erica Magnotto gives a crisp breakdown and categorization of how to make your sales and marketing funnel work…

  • How marketers can adjust strategies

    [ad_1] 30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing.  Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance.  A pandemic is not the…

  • Top three marketing trends for the COVID-19 era

    [ad_1] 30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust.  If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are.  Founder and CEO of  Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet…

  • What are PBNs and should you use them?

    [ad_1] 30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your…