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Google gives presidential candidates a prime slot in search results
[ad_1] Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results. It allows the candidates to ‘communicate with text, images and videos directly on Google’. It’s a feature which is currently available only to candidates, though there are plans to expand its use…
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The winners and losers of ‘mobilegeddon’ in the UK
[ad_1] Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’s Mobile World Congress in Barcelona had the dawning of AMP (Accelerated Mobile Pages) firmly on the agenda, and this coupled with the following evaluation of 200 domains, really hits home that one of…
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Six of the most interesting SEM news stories of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week, a slightly less tumultuous one then last week, but there’s still some juicy stats, intriguing updates and hot gossip. AdWords CTR increases as Right Side Ads dropped Possibly surprising nobody, Google…
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Blogging for SEO: five quick tips for beginners
[ad_1] A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing. How else are you going to bombard customers with a steady stream of content without scaring them…
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Everything you need to know about Wikimedia’s ‘Knowledge Engine’ so far
[ad_1] If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret search engine project that was supposedly going to take on Google. The idea of a “transparent search engine” created by the Wikimedia Foundation has definitely been nixed, as we reported in our…
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Money on the table: how search data can reveal new revenue opportunities
[ad_1] Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear…
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Going over to the duck side: a week using DuckDuckGo
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The Penguin in the room: what to do until Google rolls out its latest update
[ad_1] Google’s Penguin 3.0 update affected less than 1% of U.S./English queries in 2014. Granted, Google processes over 40,000 search queries every second, which translates to a staggering 1.2 trillion searches per year worldwide, so Penguin 3.0 ultimately hit 12 billion search queries. What’s scary though, is that Penguin 3.0 wasn’t too bad. Penguin 1.0…
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Evolution of call tracking in a mobile first world
[ad_1] *Sponsored content in collaboration with Marchex. Views expressed in this article are those of the guest author and do not necessarily reflect Search Engine Watch’s opinions. If you answer your phone or want your phone to ring as a result of your marketing, in particular search engine marketing, then you’ll want to read the…
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Why accessibility is key for search and visibility
[ad_1] If you’re involved with SEO, you’ve no doubt thought about all sorts of ways and means to boost your site in the search rankings. But if your site isn’t web accessible, your efforts will be in vain for 1/5 of your potential visitors. Web accessibility is the name given to making websites and online materials…