Tag: Google

  • Still doing guest blogging? Keep these 4 tips in mind

    [ad_1] A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question…

  • How advertisers can score big on the next device launch

    [ad_1] On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are…

  • Baidu SEO: How to optimize for China’s biggest search engine

    [ad_1] Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search…

  • What does Web 3.0 mean for search?

    [ad_1] The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices that communicate with each other. The experience of using the Internet is therefore markedly different…

  • How to escape Google’s filter bubble

    [ad_1] For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though,…

  • What will Google’s expanded policy on harmful content mean for SEO companies?

    [ad_1] Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It…

  • 5 essential aspects of technical SEO you cannot neglect

    [ad_1] Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. Developing content and using SEO to drive rankings and traffic has become a fundamental part of digital strategies, not just for the thought leaders of the industry, but it has become standard across the…

  • What do we know so far about Google’s new homepage?

    [ad_1] Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search…

  • The 2-step guide to driving sales with Pinterest

    [ad_1] There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and…

  • The 10 best Google Doodles of all time

    [ad_1] Since 1998, Google has used its homepage to host an invariably inventive ‘doodle’. The Google Doodle actually began its life as a humorous out-of-office message for the company’s co-founders, Sergey Brin and Larry Page. To let everyone know they had gone to the Burning Man festival, they placed the festival’s icon behind the second…