[ad_1] Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links which have the additional benefit of an increase in your user engagement signals, traffic, and visibility. In this…

[ad_1] Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we follow up on the launch of Google’s new ad label to ask how it will impact marketers, and look at attempts by Google’s tech incubator Jigsaw to clean up language on the…

[ad_1] There have been a number of debates over the years about the SEO value of having keywords in your domain URL. In a 2009 Google Webmaster video, Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”. More…

[ad_1] Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years. The advent of mobile apps that can take 360-degree photographs, or ‘photo spheres’, has made creating 360-degree images accessible to those without specialized equipment. At the same time, it has become easier…

[ad_1] Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the…

[ad_1] Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust.  Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers are inundated with media competing…

[ad_1] Image by Norbet, available via CC BY 2.0 Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s…

[ad_1] Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and backlinks to determine search priority ranking, has become increasingly sophisticated where its myriad features…

[ad_1] Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got the latest on a strange glitch appearing in Google’s mobile search, a new beta search engine launched by Creative Commons, and the decline of brand hashtags in Super Bowl ads. Plus,…

[ad_1] Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses. In fairly typical Google fashion, a few months on from the announcement, we’re still no closer to a definitive…