[ad_1] It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising!…

[ad_1] Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expanded description lines, responsive display ads to fit different devices and formats, more customized bidding options, and pilot features for Google Maps which…

[ad_1] With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand out from the crowd. Although it comes at a price, this form of marketing can provide relevant, high-quality traffic and help with brand exposure,…

[ad_1] SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines. Despite that awareness, a lot of marketers will have no idea of the great tools that search marketers have on their…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we might as well rename the weekly round-up ‘a ton of new stuff from Google’, as there’s nothing but new products and announcements from the big G for as far as…

[ad_1] Here’s an up-to-date list of all the available video or video file search engines, audio and sound search engines, podcast directories, meme generators & Gif finders at your disposal. Jump to a section: Images – Gifs – Memes – Video – Radio Stations – Sounds – Podcasts Images Bing http://www.bing.com/images?FORM=Z9LH1 Bing offers an image search…

[ad_1] Each time you visit a web page, a bureaucratic exchange takes place between your computer’s web browser and a distant web server. Your web browser (called the “client”) begins the exchange by submitting a request to the web server for code, images, and other information. The web server, always on the alert, returns a…

[ad_1] Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right? Amy Nicholson, managing editor at content strategy agency Sticky Content, says it’s time for businesses to install their own great content leaders, who…

[ad_1] Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type. This discussion revealed a few interesting nuances that I thought were worth sharing. The focus will be how the search results page changes with just one additional change to the search query and what…

[ad_1] What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Following on from our blockbusting guide 22 SEO essentials for optimising your site, I thought I’d follow up the advice on title tags and…