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Tag: Google

  • An SEO’s guide to event schema markup

    [ad_1] . Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.   As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event…

  • How to structure a local SEO strategy for your business

    [ad_1] 30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. Optimize for high converting local keywords, establish a local content schedule, and more. Founder of Digital Ducats Inc. shares a thorough guide on everything you need for a successful…

  • Foolproof guide to optimizing Shopify for SEO

    [ad_1] 30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales.  Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the CMS platform has doubled…

  • Nine mistakes to avoid when contacting websites for backlinks

    [ad_1] 30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites have thousands of backlinks. While backlinks are important, they are not easy to get and the outreach process can be timely and expensive. There…

  • How Google finds signals through the noise

    [ad_1] 30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. In a recent correlation analysis we did…

  • Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

    [ad_1] 30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable, engaging, and unique SEO content. This article serves as a…

  • Marketing strategies during COVID-19 times

    [ad_1] 30-second summary: If a site has never been promoted, there have been no SEO audits and there are a lot of errors in code, then link building will not help. If the company is set up to work in messengers, it can receive subscribers – even without the support. SMM is less about direct sales and more about building a link between user and brand, and content plays a primary role in this. The main task now is to build an approximate plan to get back to the world and maintain feedback with clients and the team. In this article, we discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more. Not everyone was as lucky in the pandemic as mask manufacturers, food delivery companies, Zoom, and others. The offline business had to decide: either to quickly move all the work online or limit the business in all directions. In this article, we will discuss marketing strategies during COVID-19.  Simply moving to the Internet is not enough: you need to understand what you are doing, and under the influence of coronavirus, marketing strategy is changing rapidly. I am going to explain…

  • Tips and tools to combine content marketing and PPC

    [ad_1] 30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with PPC speeds up the lead generation process. Online businesses need to know specific use cases for content marketing and PPC to assess the value of…

  • Interview with Lior Davidovitch, the founder of PUBLC

    [ad_1] 30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and…

  • How to plan your social media strategy for any business

    [ad_1] 30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable end goal in mind. Find out how SMART goals eliminate the influence…