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A five-step framework for effective keyword targeting in 2020
[ad_1] 30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in the sales funnel your clients are. Then, you use the best-matching and most valuable keywords targeting the clients’ intent. By mapping the keywords to…
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Are search engines dead in China?
[ad_1] 30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users. Chinese users are stepping away from using traditional search engines, and instead, are leaning on searching within one-stop apps…
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An SEO’s guide to event schema markup
[ad_1] . Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak. As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event…
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Defining value stream management for SEO business owners
[ad_1] 30-second summary: Value stream management is the practice that helps businesses to determine the value of the software development process. By managing value streams, you can improve the flow of value to your SEO agency and monitor the software delivery lifecycle. Mapping value streams will help you improve visibility throughout the whole software development…
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Six tools for effective influencer-driven content marketing
[ad_1] 30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each influencer and each opportunity to maximize your chances to get noticed. Plus, there’s a key to keep those initial relationships going for…
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If you think you’re link building, you’re doing it wrong
[ad_1] 30-second summary: Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices. He has brilliantly condensed all these thoughts and highlighted a group of eight which is much more strategic about their link building. More insights on what makes them unique and the most preferred link building…
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Interview with Lior Davidovitch, the founder of PUBLC
[ad_1] 30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and…