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Four common Google Analytics myths busted
[ad_1] Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give you a clear view of what decisions you need to make to benefit your brand. Data, however, are just numbers and graphs. On their…
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Word of advice on exactly what to expect from SEO in 2020 Search Engine Watch
[ad_1] Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics. With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape…
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12 Unique social media marketing methods that work wonders Search Engine Watch
[ad_1] It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of your marketing strategy. Not only a social media platform helps you connect with your target audience, increase awareness about your brand,…
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New study: Majority of consumers are unaware of how search engines work
[ad_1] As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92 billion in 2019 — new research from leading provider of brand protection solutions, BrandVerity, has brought to light important findings and hidden risks pertaining to the journeys consumers are taking online. In order to give brands…
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SEO competition research: The complete guide
[ad_1] How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn…
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The three pillars behind every successful content strategy Search Engine Watch
[ad_1] As inbound marketing continues to be a dominant force, you’ve likely heard the phrase “content is king” more times than you can count. But getting the right message to the right person is not an easy task in a society that’s tangled in a web of digital content, and it requires a top-notch content…
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10 Tips for improved guest blogging in 2020
[ad_1] As link building becomes a more cautionary practice it’s necessary to get a clear idea of how to acquire the best links for your website, in light of this guest blogging in 2020 can be a good method. Although Google has openly placed more scrutiny on guest blogging, there is undoubtedly still value in…