[ad_1] We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year. Juan González the SEO & Country Manager at Sistrix spent a considerable amount of time last week evaluating 200 domains, and has…

[ad_1] There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about…

[ad_1] Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. When consumers have questions or are seeking information related to the Super Bowl they turn to Google as it’s one of the most searched for events of the year in the world. Let’s analyze some…

[ad_1] Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on. Now in 2016, tools are essential for professional marketers. The…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. It’s a bumper week full of search data, stats on mobile shopping use and a rollercoaster-ride of social channel improvements. Some good, some bad. Actually a rollercoaster is a terrible analogy, it’s all…

[ad_1] There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available within Google Analytics, these blog posts are due…

[ad_1] Once upon a time, search engines took marketers by storm, as many of the top brands struggled to stay ahead of the digital world, first came search engines, then came social media, now we have a mobile and voice search experience. As of 2014 we know 55% of teens and 41% of adults use…

[ad_1] If I told you that your company could automate your paid search advertising bids based on the conversion data of thousands of other businesses, but not your own data, would you tell me to take a hike? I think it’s safe to say that many of us PPC professionals disagree with Smart Goals for…

[ad_1] We’re back from Miami now, filled to the brim with ideas, enthusiasm and inspiration. Connect was the first of our brand new search marketing events, focusing on the user and their journey. During the two-day event, our attendees got to enjoy three excellent and deeply fascinating keynotes, as well as 30 other sessions across two…

[ad_1] Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will depend on the business and its goals. Measuring for its own sake is pointless, it has to align with business goals. With this in…