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Five of the most interesting search news stories of the week
[ad_1] While our editor Christopher is busy sunning himself in Miami at SEW Connect, I’m left with the task of this week’s round-up of SEM news. So we have new Google mobile features, Valentine’s Day search stats and more… Google’s new ‘trip planning’ feature for mobile Google recently introduced a new feature for mobile users, as…
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WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
[ad_1] Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Yesterday, we heard from the awesome Larry Kim from WordStream, the most influential PPC expert for three years in a row and a man…
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Why your current SEO approach isn’t enough
[ad_1] Reporting live from Connect, our two-day search event in Miami, here’s the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. This morning, we heard from Collin Colburn from Forrester, who outlined a few tips for your current organic SEO strategy. Customers are…
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An absolute beginner’s guide to setting up Google Analytics for your website
[ad_1] This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at. Google Analytics is a free service…
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Is Google manipulating autocomplete results for UK political parties?
[ad_1] What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting your search results? It’s a conspiracy! Political sabotage! Search engine optimisation in the hands of evil puppet-masters! If you’ve been on Facebook in the last 12 hours you will probably…
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12 fascinating SEM related stats from January 2016
[ad_1] As it’s now February, let’s take a look back at January’s most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year. Here we have everything from display ad spend, ‘peak tech’, in-app customer care, data failure, ad blockers to native ads…
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Are SEOs focusing on the wrong target?
[ad_1] I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here). Take the term ‘SEO’, for instance. Search engine optimization is defined by Wikipedia as “the…
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10 reasons why you should definitely come to Connect
[ad_1] Please excuse the rather self-serving article, but we are running a new search event called Connect on 4th & 5th February that we’re very proud of and we think you should come. We’re aware that you have a choice of many different digital marketing events throughout the year, and you may be wondering what makes…
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Five of the most interesting SEM news stories of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: Facebook super-takes over the whole digital world, Instagram gets crazy-prolific with its ads and we reveal the internet’s most used phrase. Shockingly it’s not adding “crazy” or “super” to the beginning of…
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18 expert quotes from ClickZ’s Digital Trends 2016 Report
[ad_1] Our sister site ClickZ has launched its first Intelligence report of 2016 and it’s a firecracker. The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016. Sure every digitally-focused publisher has its own trends report, but what makes ours stand out from the…