It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm fluctuations and many SERP experiments.
So let’s leave the big G to do its own thing for a while and check in with the second most popular search engine, Bing.
What’s Bing been up to lately? How’s Bing feeling? What’s new with Bing? How does Bing like to take its tea?
Let’s take a look at the latest round of announcements from the Big B over the last couple of weeks that you may have missed.
Bing Network reaches 20% market share in the UK
Bing has announced that it has surpassed 20% market share in the UK, according to latest comScore figures. This increases its share of the search market to one in five UK searches.
The latest IAB Digital Adspend report saw paid-for search increase 15.3%, which now accounts for 51% of all digital advertising spend in the UK.
And as Bing now accounts for 840 million monthly searches, perhaps its time you took some attention away from Google.
Structured Snippet extensions are coming to Bing Ads
Bing is introducing its own rich set of extensions so advertisers can tailor ads exactly the way they like.
As Bing states, “Structured Snippets enable you to highlight specific aspects of your products and services that are important to you.”
First choose a header to provide context for what you’d like to highlight. Then specify snippets of text you’d like to pair with your header.
A minimum of three snippets is required but Bing will show as many as space allows (up to 10). Campaigns and ad groups can associate with up to 20 snippets. Also Structured Snippets are not clickable and should not duplicate info already contained within an ad
This is available to US-based advertisers right now, with international roll-out coming in the next few weeks.
Bulk editing is coming to the Bing Ads
You can now manage multiple campaigns at the same time with the introduction of bulk editing on mobile apps.
According to Bing, “Previously, you were limited to pausing only one campaign or keyword at a time… Now with bulk editing, you will be able to enable or pause the statuses of multiple campaigns, ad groups, ads, or keywords.”
Bing has also stated that it will also allow bulk bid management for ad groups and keywords in the near future.
You watch your competitors, they watch you, so let’s see what they’re looking at.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
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