[ad_1] Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It…

[ad_1] Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. Developing content and using SEO to drive rankings and traffic has become a fundamental part of digital strategies, not just for the thought leaders of the industry, but it has become standard across the…

[ad_1] Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search…

[ad_1] There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and…

[ad_1] Since 1998, Google has used its homepage to host an invariably inventive ‘doodle’. The Google Doodle actually began its life as a humorous out-of-office message for the company’s co-founders, Sergey Brin and Larry Page. To let everyone know they had gone to the Burning Man festival, they placed the festival’s icon behind the second…

[ad_1] Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer…

[ad_1] Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as their primary source of earned links. But a diverse link profile is essential to maintain ranking. So how can businesses achieve this? “The landscape of SEO and link building is always changing, and…

[ad_1] Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to…

[ad_1] Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results in a case that started more than seven years ago. The case relates specifically to Google Shopping, Google’s increasingly profitable shopping comparison engine. This…

[ad_1] The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images, thereby increasing download time; and two, once downloaded, the browser then needs to run the script, which can delay the downloading/rendering of other (perhaps more important) assets on the page. JavaScript (aka scripts or JS)…