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How BDCenter transformed a reputation from 48% negative on Google to neutral Search Engine Watch
[ad_1] One can easily translate sign reputation management to income management. Your public image directly affects sales, career and financial well-being in any field – whether searching for an investor, overcoming the negativity spread by your rivals, a change of field, or creation of a new public persona. But what should you do if there…
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Report: Future of search in 2020 according to SEO specialists
[ad_1] A survey of SEO specialists published at Best SEO Companies has revealed some interesting analysis on the state of the SEO industry and gives insights about the future of search in 2020 and beyond. Nearly 500 digital marketing experts offered their responses to the survey, highlighting the tactics which they feel will be important…
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Four common Google Analytics myths busted
[ad_1] Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give you a clear view of what decisions you need to make to benefit your brand. Data, however, are just numbers and graphs. On their…
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Word of advice on exactly what to expect from SEO in 2020 Search Engine Watch
[ad_1] Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics. With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape…
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12 Unique social media marketing methods that work wonders Search Engine Watch
[ad_1] It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of your marketing strategy. Not only a social media platform helps you connect with your target audience, increase awareness about your brand,…
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New study: Majority of consumers are unaware of how search engines work
[ad_1] As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92 billion in 2019 — new research from leading provider of brand protection solutions, BrandVerity, has brought to light important findings and hidden risks pertaining to the journeys consumers are taking online. In order to give brands…
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SEO competition research: The complete guide
[ad_1] How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn…
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Boost SEO teamwork through unexpected collaborations Search Engine Watch
[ad_1] SEO plays a role in the success of most online businesses, but it’s kept in a silo. SEO focuses on organic traffic online, while other strategies operate independently around it. What happens when you break down the silos and start working SEO into other company functions? The ‘Rule of 7‘ suggests that people need…