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Category: SEO News

  • Hootsuite social trends report for 2020

    [ad_1] Vancouver, BC – December 11, 2019​ – ​Hootsuite​, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘​Social Media Trends 2020’ report. The company’s fourth annual report on global social trends reveals the biggest opportunities for brands to…

  • Search, scandal, and big promises Search Engine Watch

    [ad_1] The UK goes to the polls this week and the governing Conservatives have already made headlines for their online activities. Luke Richards dives into the political battleground that is the Google SERPs – and provides his analysis of the manifesto promises relevant to the digital business community. As the UK heads towards its third…

  • Improving personalization with machine learning

    [ad_1] One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders. And in order to become a market leader you are expected to work seriously on personalization but doing this at scale because you must focus…

  • Five steps to generate tons of backlinks using infographics Search Engine Watch

    [ad_1] Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither.  Backlinks are still one of the most important factors that Google uses to determine website rankings. When tons of other websites link to…

  • Voice search ascending: Three areas that require your attention right now

    [ad_1] By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via voice, and at that point, a lot about what we know about best practices…

  • The finite era of “actionable insights”

    [ad_1] For years, “actionable insights” have been the Holy Grail for data analytics companies. Actionable insights, the thinking goes, are the end product of data collection, aggregation, analysis, and judgment. They enable a decision-maker to modify behavior and achieve desired outcomes. The process begins with data collection, which can take many forms. There’s a big…

  • Four initiatives B2Bs must tackle now to win in 2020 Search Engine Watch

    [ad_1] While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a few things to consider and refresh before Q1 gets here. 1. Study the competitive…

  • Why they matter so much in content strategy Search Engine Watch

    [ad_1] If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate around what it actually means. Many believe keywords that are longtail mean they have a lot of words in them. It’s the difference between “swimming pools” and “swimming pool installation in Boca Raton, FL”,…

  • How to make your WordPress site globally friendly Search Engine Watch

    [ad_1] International expansion is an expected ambition for progressive WordPress sites and ones of similar likes. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal. The rationale for reaching out to…

  • Four steps to create an engagement-based conversion channel Search Engine Watch

    [ad_1] Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new challenges to online businesses. Until recently, marketers were able to clearly map out the…