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Category: SEO News

  • Quick wins for Magento SEO

    [ad_1] Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source. What is Magento? Magento is…

  • What to track, how to track, and why Search Engine Watch

    [ad_1]   If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show a lot of noise for brands with common names or, quite the contrary, miss some valuable data behind due to the restrictive filters. That’s when Boolean search fits in perfectly.…

  • Setting up your robots.txt file Search Engine Watch

    [ad_1] Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file. If you are not sure how to create your own robots.txt file or are not sure what one is, head on over to our first part of this article series, “Robots.txt…

  • Five search reports for ecommerce you can pull now to prep for Q4 Search Engine Watch

    [ad_1] Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s time to start getting your Q4 plan ready. There are many reports and analysis you can pull and put together to develop our Q4 plan. Use the summer’s…

  • How to get the most of a limited budget Search Engine Watch

    [ad_1] To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of traffic, Amazon is no doubt a sure place to invest in paid search marketing. According to the research on the “most popular…

  • A review of the payday loans algorithm in 2019

    [ad_1] The payday loans industry continues to be a lucrative and popular sector in the UK. With Google’s SERPs overwhelmed with black hat SEO and hacked sites, the search engine giant responded with a unique payday loans algorithm, which they have continued to develop and refine since 2013, as touched upon in the payday loans…

  • Two simple behavioral levers to improve your link building efforts Search Engine Watch

    [ad_1] Link building is hard. Anyone who says otherwise has either not done much of it, or they’re trying to sell you a course. To make it even harder, there are a million supposed link building hacks and tactics on the web – and most of them are pretty bad. A quick Google search will…

  • Five extensions to help you boost on-page SEO

    [ad_1] While there are many extensions that can supplement your online presence and improve your on-page SEO performance, some happen to be very underrated but offer a lot more than others. On-page SEO is an integral part of online marketing. Over time, on-page SEO has been hammered and defined into several key instruments of the…

  • Five biggest misconceptions about PageRank

    [ad_1] Google’s PageRank is one of the metrics that started it all. It was present in that very first research paper, that laid a foundation for Google’s entire ranking system. PageRank figures out the importance, credibility and “weight” of a webpage, based on the type of backlinks that the webpage gets. It’s a system analogous…

  • Don’t underestimate the power of video

    [ad_1] Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey. Yet for the large enterprises, video optimization is still not an essential part of their website optimization plan. Video content is…