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Category: SEO News

  • Top four social listening tools for 2020 and why they’re great Search Engine Watch

    [ad_1] Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience) like it’s the end of the world. But the feedback we really want is different. It’s genuine,…

  • The State of SEO 2019 – Infographic

    [ad_1] Zazzle Media’s second annual “State of SEO survey” has assessed the value and ROI of SEO, looking at its impact in securing funds or resources. The data suggested that 60% of marketers find that resources and a shortage of budget are the main reasons they don’t spend more on organic search activity. However, almost…

  • Interview with Marie Haynes: What you need to know about E-A-T

    [ad_1] I had the great pleasure of being able to ask Dr. Marie Haynes a few questions about E-A-T. What it is and how you can improve it. Dr. Marie Haynes is a well-known SEO expert from Ottawa, Canada. She speaks a lot about Google penalties, algorithm changes such as Panda, Penguin, and also Google’s Quality…

  • Three tips for Q4 ad copy and messaging

    [ad_1] The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend. Users will be researching on many…

  • LinkedIn retargeting strategies: B2B advertising for the win

    [ad_1] We all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a longer sales cycle, you know it is even more important to interact with prospects after you receive the initial lead. This can help you optimize to the bottom…

  • From SEO to CMO: Self driving technology and the path to C-Suite

    [ad_1] There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing. As digital marketing develops more nuanced and targeted execution, marketers see ways to diversify their skillsets and impacts on their organizations. For search marketers, there has never…

  • A visual guide for every Google Ads extension

    [ad_1] Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional links to the advertiser’s website. In the ten years that followed these original ad extensions, Google rolled out an additional ten manual and automated extensions and two automated-only…

  • Why we need to think of entities and the future of SEO Search Engine Watch

    [ad_1] It’s time to think of the future of SEO. What should we focus on? It’s time to find out more about entities and how they affect our SEO strategies. Brighton SEO is an exciting conference for everyone who wants to find out more about the latest trends and tactics in all things SEO. No…

  • Data, discovery, consumer-first Search Engine Watch

    [ad_1] Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, which will take place on October 25 here in New York. As a prelude to the event, we’re doing a series of Q&As with speakers and panelists. First up, we have Noël, who will be on the panel, “Embarking…

  • Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry

    [ad_1] Most of my clients are from B2B industrial manufacturing. I have many challenges with this industry because my clients’ products and services are very specific, niche websites. I have developed new B2B SEO and PPC strategies in my everyday hands-on experience by managing multiple projects. In addition, there is another challenge that the industry…