[ad_1] Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users who are currently searching for products or services similar to yours. The users…

[ad_1] Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your own historical data to measure your success. Of course, the inbuilt problem there is…

[ad_1] It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on news and trends from the search industry. From alternative search engines to future trends, best…

[ad_1] It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO. From how to’s to tips to tools, these were some of our highlights from…

[ad_1] To be honest, Search Engine Optimization is not everyone’s cup of tea. To help our websites scale better in terms of their search engine rankings, we often end up hiring expert SEO professionals or agencies that do the deed for us. Even if we begin to take on the SEO tasks all by ourselves,…

[ad_1] We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean. What does bounce rate mean and is it connected in anyway to exit rate? And how about sessions and page…

[ad_1] For better or worse, search engines judge your website by the company it keeps. This is why establishing backlinks with popular and authoritative sites plays an outsized role in whether your SEO sinks or swims: your placement on search engine results pages (SERPs) is heavily, heavily influenced by the quantity and quality of backlinks…

[ad_1] How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain…

[ad_1] Here’s a bold statement: “SEO in the travel industry is immensely challenging.” The sheer number of pages to manage, complexities of properties, flights, accommodation, availability, occupancy, destinations, not to mention the crazy amount of APIs and databases to make a travel site function, can all make life tricky for an SEO, particularly when it…

[ad_1] SEO moved beyond exact keyword matching long ago. These days, in order to rank, we need to create content that includes related concepts, satisfies intent and provides value. With such an important and complicated task in front of us, there’s never such a thing as too many tools. Every keyword tool below has something…