[ad_1] SEO is a huge part of a business’s overall online reputation, and every startup needs to go through it as well. If you are a startup, you cannot simply ignore the crucial factors of your business i.e. the domain name of your website and its SEO strategy.  So, what does your startup need to know…

[ad_1] Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago in Jeff Bezos’ garage in Seattle. While the U.S. retail giant could have carved out a strong presence in ecommerce, it failed to act back in 2005 when Amazon became…

[ad_1] As I write this (1st November) thousands of Google staff in offices around the world have taken to the streets ‘to protest sexual harassment, misconduct, lack of transparency, and a workplace that doesn’t work for everyone,’ according to the movement’s official Twitter feed. The mass walkout is just the latest public display of employee…

[ad_1] When Google’s Search Quality Senior Strategist Andrey Lipattsev was asked about Google’s most important ranking factors, he gave three: content, links, and RankBrain. We’ve known for a long time that links impact websites’ search rankings and Google has for a very long time emphasized the importance of quality content. What is RankBrain all about,…

[ad_1] Yesterday while I was having a blast reading “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” I happened across some fun facts. We got into some of the more technical goods from the paper yesterday, but figured these would also be an worthwhile — or at least more enjoyable — read. Friday and all.…

[ad_1] Welcome to the fourth in my series on alternatives to Google. It follows my piece No need for Google back in May and my in-depth reports on Ecosia, DuckDuckGo and Baidu. Today we turn to Yandex. Since we last covered Russia’s search giant (way back in 2015) the engine has reasserted its dominance over…

[ad_1] First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news roundups. The…

[ad_1] Informational keyword research is a subject that has been covered thousands of times across every SEO blog, publication, and web design company. However, with voice becoming a more prominent way of searching, it’s important that it’s now taken into consideration. With voice usage growing, marketers need to understand how their audience is using this…

[ad_1] Google has decided to shut down Google+ after discovering a data breach. How should we react to the news? Not many of us were surprised to hear that Google+ will stop existing in a few months. The only surprise came in the way the news was revealed with Google announcing a data breach that…

[ad_1] I don’t usually go for drastic headlines, but it does seem like some tides have been turning of late. We’ve all followed the stories of data breaches, new regulations, fake news, hacks, ever-rising privacy concerns. Not to mention this week’s discovery that webmaster Google had a breach exposing private data from as many as…