[ad_1] Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped…

[ad_1] SEO can boost the traffic to your site by paying closer attention to what your visitors want from you. It can help you create the content that your readers will enjoy while optimizing your pages to be as useful as possible. The first steps towards search engine optimization can be scary, but you can…

[ad_1] Page speed has always been a priority to maintain search visibility, but before Google’s latest Speed update, this was something predominantly associated with desktop sites. Now that mobile sites are also being ranked on their page loading times, it is no surprise that websites need to be up to speed to avoid decreasing search…

[ad_1] With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take a step back and look…

[ad_1] Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing search engine policies. Yet SEO is actually quite methodical. While you will need to mix and combine multiple on-page, off-page, local and other factors…

[ad_1] Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are part of our nature. Every PPC professional is guilty of making at least one mistake at some point. Whether it was important or not,…

[ad_1] ClickZ, Search Engine Watch’s sister site, has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors. The second guide in the series is dedicated to enterprise SEO tools. With $80…

[ad_1] We’ve previously covered HTML meta tags and meta tags and in some depth, but as with most things in SEO, it’s an ever-changing landscape and the accepted usage and definitions of tags is often changing. It’s worth mentioning that if you’re in this realm of SEO optimization, you should also be getting the low-down and…

[ad_1] Search Engine Watch sister publication ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors. The second guide in the series is dedicated to enterprise SEO tools. With $80…

[ad_1] In my recent research for alternatives to Google here at Search Engine Watch, Ecosia was one search engine that caught my eye. The eco-friendly choice for search certainly seems to serve a purpose. We might forget it, but there is an environmental cost to our digital activities – including Googling. So let’s dig a…