[ad_1] Google updated their search quality rating guidelines in July. These rating guidelines, which you can view here, are used by humans to rate the quality of web pages as search results for specific queries. These ratings are used to guide how Google’s search engineers improve their search engine. Soon after the update to the…

[ad_1] We’ve covered DuckDuckGo many times here at Search Engine Watch (check out Rebecca Sentence’s great primer here). This month sees the privacy-first search engine turn 10 – an impressive age for any business that boasts Google and Bing as its main competitors. The 10-year anniversary coincides with a major funding boost for the service.…

[ad_1] Page titles are probably the most overlooked aspects of SEO. Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. Title tags are a major factor in helping search engines understand what your page is about, they also determine the first impression visitors have of your page. It’s…

[ad_1] In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing themselves with the process and its functionality, certain tactics and strategies had become industry standards. The era I’m talking about is the one where Google AdSense was heavily built into the foundation of a blogger’s strategy. The “legacy” tactics…

[ad_1] In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect key parts of the new digital ecosystem, looking in detail at the most obvious manifestation…

[ad_1] With recruitment as competitive a market as it has ever been, it’s essential to ensure every careers page or job vacancy on your website is fully optimized in order to place it in front of the perfect candidate online. They are some of the largest and most powerful websites around, but typically online job…

[ad_1] It’s 2018 and running an ecommerce business is a lot more than just selling your products and services online. It requires you to handle everything; inventory management, promotion, shipping, replacements, refunds, order management – pretty much a lot on the plate. Amidst all these job obligations, we hope that you have not managed to…

[ad_1] When starting with SEO one of the top goals for businesses is to rank first on the search results. It is the equivalent of success and lots of SEO professionals have been working hard to deliver a good ranking to their clients. As SEO is changing though, is it still relevant to aim for…

[ad_1] On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012.   This week we released a broad core algorithm update,…

[ad_1] We all know the immense importance of local search. It’s about dominating the SERPs for search queries which are closely tied to the user’s location, therefore driving customers to your business with a user intent that is very tangible and very immediate. In terms of local searches, Google will rank your business based on…