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Category: SEO News

  • A quick and easy guide to meta tags in SEO

    [ad_1] Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO.  Meta tags are placed in the <head> section of a HTML document, and so they…

  • A guide to the standard reports in Google Analytics: Audience reports

    [ad_1] Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming. Where should you begin? Where can…

  • How to migrate your WordPress website domain name

    [ad_1] Are you looking for a guide to migrate your WordPress website domain name? If the answer is “yes”, then you’ve come to the right place. Migrating a WordPress domain name is not an overly common occurrence. However, there are many instances where a website might be required to change its domain name. For example, your website might…

  • Why Google Shopping is dominating retail search marketing

    [ad_1] As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early…

  • Three ways to up your video marketing game

    [ad_1] Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales and conversions (videos have been found to be the easiest way to explain your selling points). But how easy it is to…

  • How to implement semantic markup using Google Tag Manager

    [ad_1] Structured data is, at this point, a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real…

  • 6 common international SEO fails and how to avoid them

    [ad_1] If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site. Domains…

  • 5 advanced Google AdWords features to enhance your PPC

    [ad_1] Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly sophisticated technology. Within this article, we round up five advanced features that can help you gain that vital competitive advantage.…

  • Google’s updated SERP snippet length: What should be your SEO strategy now?

    [ad_1] On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand…

  • ClickZ Buyers Guide | Bid management platform review: Kenshoo

    [ad_1] Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search in 2017, these…