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Category: SEO News

  • ClickZ Buyers Guide | Bid management platform review: Acquisio

    [ad_1] Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid…

  • 5 YouTube optimization tips to improve your video rankings

    [ad_1] Just how big is YouTube these days? According to a really cool infographic that was released earlier in 2017, there are some pretty incredible statistics: YouTube is available and used in 88 countries around the world It is the second largest social media platform with over 1.5 billion monthly users, second only to Facebook (2 billion)…

  • Event recap: State of Search with Brainlabs

    [ad_1] On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening…

  • Pricesearcher: The biggest search engine you’ve never heard of

    [ad_1] “Hey Siri, what is the cost of an iPad near me?” In today’s internet, a number of specialist search engines exist to help consumers search for and compare things within a specific niche. As well as search engines like Google and Bing which crawl the entire web, we have powerful vertical-specific search engines like…

  • Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings

    [ad_1] This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back. All those algorithms Google and other search engines use to identify sites that demonstrate genuine value…

  • The rise of personal searches: How can content marketers take advantage?

    [ad_1] As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way we can deliver. So, it’s interesting to see that a recent data release from Google tells us that personalized search is becoming more and more prominent among internet users.…

  • Pinterest Lens one year on: Where is Pinterest’s visual search tool now?

    [ad_1] It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then? When Pinterest Lens launched in 2017, it was the latest – and boldest – step in Pinterest’s evolution from a visual social network into a powerful visual search tool. Pinterest knew that there…

  • The 2018 guide to free SEO training courses online

    [ad_1] Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant,…

  • How to check your Domain Authority: 4 tools to use

    [ad_1] Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores. Below, we…

  • 8 key Google Analytics reports for SEO

    [ad_1] Any stellar SEO strategy should be meticulously tracked and heavily data-driven. Gut feel is great when deciding on which new pair of shoes to buy, but it’s not the best foundation to base your SEO work upon. Google Analytics is a treasure trove of insightful data. And it’s free! However, with so much data…