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Category: SEO News

  • How advertisers can score big on the next device launch

    [ad_1] On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are…

  • Baidu SEO: How to optimize for China’s biggest search engine

    [ad_1] Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search…

  • How to optimize featured snippets for voice search

    [ad_1] SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having an unprecedented effect on organic search is voice search. The combination of an increase in mobile searches and the rise in voice assistants has…

  • What does Web 3.0 mean for search?

    [ad_1] The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices that communicate with each other. The experience of using the Internet is therefore markedly different…

  • Build it and they shall come: Why your site architecture and search strategy must be aligned

    [ad_1] As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams,…

  • How to escape Google’s filter bubble

    [ad_1] For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though,…

  • 7 things to consider when choosing an ecommerce platform

    [ad_1] Ecommerce has been growing steadily in popularity for the last 10 years. Online sales jumped up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you’re starting a business and selling products and/or services, an ecommerce site is crucial in order to capitalize on this explosive…

  • Mobile SEO: The 3 areas that really matter for SEO performance

    [ad_1] With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “micro-moments”. There has been a lot of noise around this seemingly seismic shift, but this trend was set in motion years ago and we have plenty of data to hand on what makes or breaks a mobile SEO…

  • 7 more tips to improve your content creation

    [ad_1] The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its performance is at the forefront of many marketers’ minds. At the Summit on Content Marketing earlier this summer, I gave a presentation on “15 ways to improve your content…

  • What will Google’s expanded policy on harmful content mean for SEO companies?

    [ad_1] Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It…