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Category: SEO News

  • Seven SEO trends to watch in 2018

    [ad_1] As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should…

  • Amazon SEO: A guide to improving your rankings on Amazon

    [ad_1] Did you know that more than 50% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching…

  • How to write blog headlines that drive search traffic

    [ad_1] Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. Think of your audiences…

  • Still doing guest blogging? Keep these 4 tips in mind

    [ad_1] A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question…

  • Pinterest, Google or Bing: Who has the best visual search engine?

    [ad_1] Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently.  How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been…

  • The collision between PR, content, and SEO: How to make it work for you

    [ad_1] The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging, social media posts and the other aspects of building an online…

  • How to use demand generation channels to effectively expand your reach

    [ad_1] As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering. To continue to scale, you need to effectively get in front of audiences that aren’t yet…

  • 5 tips to create a data-driven content marketing strategy

    [ad_1] Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention. It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert. Conversion, in particular, is one of the biggest…

  • Should I move my WordPress website to HTTPS?

    [ad_1] Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine. Then, last month, the news came…

  • What may be slowing your site down (and how to fix it)

    [ad_1] A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a study that…