[ad_1] Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad. £20? No?…

[ad_1] In this week’s round up we have penalties for bloggers, Google indexing image alt tags and the most expensive AdWords keywords.  Google begins testing green ‘ad’ labels A few people starting spotting green ‘ad’ labels on Google paid ads from yesterday. It initially seemed to be a UK test, but I’ve since seen examples…

[ad_1] Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this tweet in my timeline earlier today, from a user who’d noticed these green ad labels in the UK. Looks like Google is testing green Ads. Anyone else seeing this? #Adwords #ppc pic.twitter.com/bX5YquqGJF…

[ad_1] Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential.  It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report, produced…

[ad_1] A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review.  Now it seems that the penalty actions reported over the weekend were directly related to Google’s warning last month. Google advised bloggers reviewing goods they’d received free of charge to nofollow any…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have lots of stats, only one or two updates from Google (for a change), and Instagram gives Peter Jackson a run for his money. Google redesigns AdWords As Matt Owen reported…

[ad_1] For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin. There are a lot of terms; some, like targeting, are fairly obvious, while others just seem like…

[ad_1] Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators – although Google has indicated that the feature does not have an official name yet – the new platform appears as a carousel of ‘card’ style updates within…

[ad_1] I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been through such a process. Written by Paul Boag, it explains some of the common problems with migrating vast amounts of content. Notably, the reorganising of…

[ad_1] Adwords has been around for a long time. When the first 350 users logged in, they were greeted by a stripped-back, spreadsheet-based display very similar to the one we see today. They were also possibly listening to ‘Bootylicious’ (but not on their phones). The world, the ad market, and Google itself have all changed dramatically…