[ad_1] Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about local SEO. In a slide-show brimming with references to classic car movies, Greg Gifford raced through a host of tips and tricks that can…

[ad_1] It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech at the…

[ad_1] Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path in trying to present a competitive advertising platform, Twitter is hoping to attract advertisers aiming for large-scale campaigns. According to Twitter: “Ad groups introduce a new level in our campaign hierarchy:…

[ad_1] By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It is an undeniable fact that Google has the largest search market footprint in the world. As a result, there is an endless supply of resources and information about how to…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have masses of stats and a surprising dearth of Google related news. Yes Google merely comprises 2/5 of this week’s stories. To make it for it next week, Google is…

[ad_1] Joe Pulizzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of the highlights (or lowlights, in some cases).  The study reveals that the vast majority of marketers have a long way to go before they become truly effective, with less than one in…

[ad_1] In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web.   British catalogue retailer Shop Direct has transformed itself from a paper-based into a pure-play digital business. In 2012, 72%…

[ad_1] Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO and customer acquisition. You’ll learn about the latest developments in search engine optimisation and what opportunities these present for marketers. Nick also shares some…

[ad_1] Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. This is according to our new ClickZ Intelligence report on the State of Mobile Advertising 2016, produced in partnership with Search Optics and based on a global…

[ad_1] In this mobile-first world, Google is continuously monitoring the growth of usage on mobile devices and looking for ways to improve advertiser’s ability to adapt to this new multichannel behaviour. That is why the search engine giant, shortly after revealing a new layout for its SERPs, has redesigned the AdWords interface which is where…