[ad_1] Google began its roll out of Android Pay earlier this week, marking the search giant’s reenterance to the mobile payments arena. By next week, most people running Android 4.4 KitKat on their phones should see the Android Pay app in the place of Google Wallet. Almost exactly a year ago, Apple released the iPhone…

[ad_1] I get a lot of emails saying things like this: “We were hit by Google’s Penguin algorithm. We did a thorough link cleanup six months ago and NOTHING has changed.” An incredible number of small businesses have been decimated by Penguin. They’re trying to recover but are not succeeding. Because Google’s updates of the…

[ad_1] Historically AdWords has been a platform to help advertisers manage and scale Google Search, Google Shopping, and Google Display Network campaigns. However, with the introduction of new ad formats over the last few years – such as AdWords for Video and Gmail Sponsored Promotions (GSPs) – Google also created separate interfaces for advertisers to…

[ad_1] A great landing page is essential to any PPC strategy. Attracting clicks on your ads is just the first part. You then need to ensure that the landing page meets customer expectations and works as hard as it can to transform clicks into conversions. The ability to deliver relevance to searchers and convert also…

[ad_1] By guest columnist Tom Murphy, associate director of search marketing for DigitasLBi. Conquesting is simply defined as buying a competitor’s brand keywords. If you Google your own brand, do you consistently see an ad other than your own? This may be due to conquesting. Search demand represents the sum of the market’s interest in…

[ad_1] It’s a question many in both the SEO and domain name industry have been asking since it was announced recently. If you go to ABC.XYZ, there is a letter from Larry Page about Google’s commitment to innovative ideas and why Alphabet Inc. spun off from Google Inc. There are many reasons to speculate on the…