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Tag: Google News

  • Voice search ascending: Three areas that require your attention right now

    [ad_1] By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via voice, and at that point, a lot about what we know about best practices…

  • The finite era of “actionable insights”

    [ad_1] For years, “actionable insights” have been the Holy Grail for data analytics companies. Actionable insights, the thinking goes, are the end product of data collection, aggregation, analysis, and judgment. They enable a decision-maker to modify behavior and achieve desired outcomes. The process begins with data collection, which can take many forms. There’s a big…

  • Four initiatives B2Bs must tackle now to win in 2020 Search Engine Watch

    [ad_1] While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a few things to consider and refresh before Q1 gets here. 1. Study the competitive…

  • How to make your WordPress site globally friendly Search Engine Watch

    [ad_1] International expansion is an expected ambition for progressive WordPress sites and ones of similar likes. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal. The rationale for reaching out to…

  • Four steps to create an engagement-based conversion channel Search Engine Watch

    [ad_1] Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new challenges to online businesses. Until recently, marketers were able to clearly map out the…

  • 11 Deadly SEO mistakes to avoid in 2020

    [ad_1] SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visits.  By using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and…

  • 12 Email marketing best practices for sales

    [ad_1] Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever left…

  • The evolution of Google’s rel “no follow”

    [ad_1] Google updated the no-follow attribute on Tuesday 10th September 2019 regarding which they say it aims to help fight comment spam. The Nofollow attribute has remained unchanged for 15 years, but Google has had to make this change as the web evolves. Google also announced two new link attributes to help website owners and…

  • Top four social listening tools for 2020 and why they’re great Search Engine Watch

    [ad_1] Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience) like it’s the end of the world. But the feedback we really want is different. It’s genuine,…

  • The State of SEO 2019 – Infographic

    [ad_1] Zazzle Media’s second annual “State of SEO survey” has assessed the value and ROI of SEO, looking at its impact in securing funds or resources. The data suggested that 60% of marketers find that resources and a shortage of budget are the main reasons they don’t spend more on organic search activity. However, almost…