Tag: Google News

  • Scaling Link-Building: Sustainable Practices for Enterprise Clients

    [ad_1] Enterprise clients operate at a very competitive scope, and need links to help fuel their online marketing. Once overlooked, large brands are learning that it takes a strategic and intentional approach to secure the links they need in their online marketing. Moz and BuzzSumo recently released a study that analyzed 1,000,000 articles, and found no…

  • How To Find Historical Google Search Query Data in 8 Clicks

    [ad_1] In May, the new Google Search Console (GSC) Search Analytics Report was made available. This release, followed by debut of the Search Console API, made it easier than ever to take advantage of Google’s own measurement of your site’s movement in SERPs. Unfortunately the Search Analytics Report user interface has a 90-day historical limitation,…

  • Google AdWords Adds a New Feature: The Drag-And-Drop Report Editor

    [ad_1] This week Google began rolling out the Drag-And-Drop Report Editor functionality for AdWords, which will be incorporated into all accounts over the next few months. This is a very welcome change for those folks who love pivot tables in Excel, but hate repeatedly pulling data when they just want to make a small tweak…

  • Google Comes Back with Android Pay

    [ad_1] Google began its roll out of Android Pay earlier this week, marking the search giant’s reenterance to the mobile payments arena. By next week, most people running Android 4.4 KitKat on their phones should see the Android Pay app in the place of Google Wallet. Almost exactly a year ago, Apple released the iPhone…

  • The Current Status of Google’s Penguin Algorithm

    [ad_1] I get a lot of emails saying things like this: “We were hit by Google’s Penguin algorithm. We did a thorough link cleanup six months ago and NOTHING has changed.” An incredible number of small businesses have been decimated by Penguin. They’re trying to recover but are not succeeding. Because Google’s updates of the…

  • AdWords: Now Catering to Multi-Channel Advertisers

    [ad_1] Historically AdWords has been a platform to help advertisers manage and scale Google Search, Google Shopping, and Google Display Network campaigns. However, with the introduction of new ad formats over the last few years – such as AdWords for Video and Gmail Sponsored Promotions (GSPs) – Google also created separate interfaces for advertisers to…

  • A 14 Point Checklist for Designing a PPC Landing Page

    [ad_1] A great landing page is essential to any PPC strategy. Attracting clicks on your ads is just the first part. You then need to ensure that the landing page meets customer expectations and works as hard as it can to transform clicks into conversions. The ability to deliver relevance to searchers and convert also…

  • Conquesting: An Arrow in Your Brand Search Quiver, Not a Cornerstone

    [ad_1] By guest columnist Tom Murphy, associate director of search marketing for DigitasLBi. Conquesting is simply defined as buying a competitor’s brand keywords. If you Google your own brand, do you consistently see an ad other than your own? This may be due to conquesting. Search demand represents the sum of the market’s interest in…

  • Why Did Google Choose ABC.XYZ for the Alphabet Domain Name?

    [ad_1] It’s a question many in both the SEO and domain name industry have been asking since it was announced recently. If you go to ABC.XYZ, there is a letter from Larry Page about Google’s commitment to innovative ideas and why Alphabet Inc. spun off from Google Inc. There are many reasons to speculate on the…