[ad_1] Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one! Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes. With so…

[ad_1] Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop…

[ad_1] Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow. With mobile rapidly approaching half of digital advertising, the fraudsters that have plagued web advertising are now targeting mobile ads – particularly the “download or app” ads, which…

[ad_1] Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Whether it’s a huge book or a few-page long digital guide, you have quite a few unique ways to market and monetize it. Creating a digital book can help you with quite a few marketing goals:…

[ad_1] Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. I hope all of our readers are holding up okay after the absolute bombshell development that took place earlier this week. I’m talking, of course, about the news that Facebook is to begin delivering…

[ad_1] By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising. But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into…

[ad_1] The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused. To help with your influencer marketing planning, we’ve outlined what you need to do in order to keep your brand compliant with the FTC…

[ad_1] While ad fraud has become part of every marketer’s vocabulary, attribution fraud – the practice of gaming outdated attribution models to justify self-serving means – has been mostly ignored up until now. As marketers and media owners shift dollars into digital channels, however, serving ads outside of an attribution model’s measurable capabilities in order to…

[ad_1] There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and…

[ad_1] According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis…