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Nine lesser-known SEO resources and blogs you might not follow, but should
[ad_1] I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying under the radar. So I decided to put together a list of my favorites that I feel aren’t shared or mentioned enough. Not because I think these individuals deserve more views, but…
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Five most important search marketing news stories of the week
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Google Maps update decides which areas are ”of interest” for users
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Five most interesting search marketing news stories of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond. In this week’s round-up, we have two big changes for mobile on Google, plus some more insight into a change that Google made to its AdSense policy recently. And if you’ve ever thought about…
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Why mobile commerce sites should be designed for context
[ad_1] If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web…
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Six steps for an effective B2B content marketing strategy
[ad_1] There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 88% of B2B marketers use content marketing this year, but only 30% of them rate their efforts as effective. How do you bridge such a big gap then between the planning…
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How to maximise PR outreach for site visibility in organic search
[ad_1] How can you earn those coveted links and mentions in news and media sites that generate an incredible influx in domain authority? When combining SEO, PR, and content marketing, you create a winning formula for increased organic visibility, brand awareness, and social amplification. In this article, we’ll go through the steps required to create…
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Five ways analysts can take their skills to the next level
[ad_1] As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst. And improving our analysis skills as marketers goes beyond broadening our career options and helping us be better at…
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Five most important search marketing news stories of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have possible bad news for AMP users and good news for AdWords customers who are tired of its UI. Facebook begins thwarting ad blockers As Al Roberts reported this week,…
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Is Donald Trump’s earned media hurting his brand?
[ad_1] The 2016 US election features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton. What’s more: he’s besting…