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Three recent changes to Google Shopping you need to be aware of
[ad_1] If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more traffic, more tests and more features. You certainly wouldn’t have missed Google removing text ads on the right-hand rail of their search engine results pages, leaving the space wide-open for even more product…
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Introducing the Content Strategy Canvas
[ad_1] A couple of years ago I created the Periodic Table of Content Marketing, to help people create the right kind of content for their brands. That visualisation was very much tactical, in terms of its scope. I wanted to combine a brainstorming tool with a checklist, to help with the content creation process. My…
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10 tips for writing effective headlines for the web
[ad_1] The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it…
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Six essential steps to present data persuasively
[ad_1] “The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously wearisome to the eye, and the popular mind is as incapable of drawing any useful lessons from it as of extracting sunbeams from cucumbers.” -Arthur Briggs Farquhar and Henry Farquhar from Economic…
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How to use Reddit search to discover winning content ideas
[ad_1] If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare. The depth and breadth of user-driven content on Reddit is incredible. If you’ve written it off as a repository of cat pictures then it might be worth re-evaluating (I’m allergic to…
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Six of the most interesting SEM news stories of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have SHOCK HORROR loads of updates both good and confusing from Google, plus one or two other stats and related social news. Oh and a running gag that loses its…
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What performance marketers need to know about Google Knowledge Graph
[ad_1] Last week artificial intelligence achieved another victory over humankind. Google DeepMind’s AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away. Of course, AI is about much more than winning board games. Google’s RankBrain AI powers its Knowledge…
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The pros, cons and politics of hybrid mobile apps
[ad_1] A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app. The hybrid app sits in the middle of the political battle between aficionados…
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Blenheim Chalcot acquires analytics firm iJento
[ad_1] Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. What’s the reason for the acquisition of ijento? Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years and…
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Seth Godin on titles, transformation and Trump [video]