[ad_1] Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since 2012 and last year, we…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a ton of updates from Google, who just can’t take a week off apparently, and a few interesting studies on content marketing and mobile search. Google has removed PageRank…

[ad_1] The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this situation. Or, as it’s very easy to interpret, Google is suggesting it may take action if it deems that links have been added to posts in…

[ad_1] In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at. For the European search-markets, the worst mistake we found was companies not having a mobile-friendly version of their site. In the USA, many website operators just made sure their homepages,…

[ad_1] New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising. As is the case with any new regulation, there are some who are opposed to the restrictions. The Interactive Advertising Bureau says it is “concerned” about some of the wording in the new guidelines and has asked…

[ad_1] There is a constant struggle for ecommerce brands to identify the consumers’ needs and fill them in the most appropriate way, therefore any strategies to achieve it are always welcome. It’s not a new method to turn to human psychology to create a better design and user experience, as it offers valuable insights about…

[ad_1] Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results.  It allows the candidates to ‘communicate with text, images and videos directly on Google’. It’s a feature which is currently available only to candidates, though there are plans to expand its use…

[ad_1] Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update.  Last week’s Mobile World Congress in Barcelona had the dawning of AMP (Accelerated Mobile Pages) firmly on the agenda, and this coupled with the following evaluation of 200 domains, really hits home that one of…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week, a slightly less tumultuous one then last week, but there’s still some juicy stats, intriguing updates and hot gossip. AdWords CTR increases as Right Side Ads dropped Possibly surprising nobody, Google…

[ad_1] A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing. How else are you going to bombard customers with a steady stream of content without scaring them…