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Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
[ad_1] Twitter is “considering” a move towards a 10,000 character limit for tweets, according to an article by Kurt Wagner on Re:code. The post cited ‘multiple sources’ but is somewhat speculative. The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be a ‘read…
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Q&A: Avinash Kaushik – a Connect sneak preview
[ad_1] Avinash Kaushik, Digital Marketing Evangelist at Google and author of Web Analytics 2.0, has the ability to convey genuinely enlightening, yet complex technical guidance in the most approachable and entertaining manner possible. Avinash’s blog Occam’s Razor is a must-read for every digital marketer at every level, and his keynote speaking gigs are equally as unmissable. Therefore…
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Five of the most interesting SEM news stories of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: some of your favourite social networks turn against you, Bing and AOL become buddies and we discover the best way to share videos on Facebook. Bing now officially powers AOL Search …
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The power of evergreen content for SEO
[ad_1] Creating evergreen content is a great strategy for improving your search rankings, as well as improving the quality of your content. As I said before when looking at ways in which content marketing and SEO work together, content shouldn’t be created purely to improve search rankings, but SEO should be considered. If done properly,…
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What do you need to know about Voice Search?
[ad_1] In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.” It’s great, you should try it… Although after repeatedly attempting it again this morning,…
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Four simple paid search resolutions for 2016
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Eight quick and easy user interaction hacks to boost your SEO performance
[ad_1] We already know that Google formulates its rankings based on a wide variety of factors and metrics. Past that, it gets a little less clear cut in terms of which areas to focus on when optimising your site, and Google remains coy when it comes to confirming or denying how important some factors may…
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Why do you have a website? Balancing your site's intentions with the visitor experience
[ad_1] What seems like quite a straightforward and possibly ridiculous question is meant as a ‘gut-check’. A question that shouldn’t just be identified only once by an organization, but periodically over time. This is especially true if marketing teams have evolved over time or if product offerings or the company mission has changed. This question…
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12 good, bad and ugly web design trends for 2016
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How to completely dominate Google's first page
[ad_1] MUHAHAHAHAHAHAHA MINE ALL MINE!!! See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, making it as easy as possible for Google to crawl every page nor does it matter that you’re creating top-notch content on a regular basis, because there will always be competition from…