[ad_1] I have noticed an increasing trend during the second half of 2015, which I believe will further increase in 2016: the recognized importance of links within online marketing by those outside SEO. Specifically, this recognition is happening by those higher up the marketing food chain: CMOs, VPs and marketing managers.  I’m in a unique…

[ad_1] There’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the extra mile to make an impression.  Even some of the best content can wither on the vine. I’ve committed all manner of schoolboy errors over the years, from publishing at…

[ad_1] Price comparison websites still dominate the UK search rankings for financial products, though more ‘traditional’ brands are beginning to fight back.  The StickyEyes Consumer Finance Intelligence report finds that the comparison sites have a 62% share of paid and organic visibility, though this is down from 83% last year.  How the comparison sites dominate…

[ad_1] It’s been a tumultuous 2015 for search, perhaps more so than any other year. With mobile optimisation becoming a ‘do-or-die’ component of your web presence, a massive shift in focus towards the user and Google letting many cats out of the bag when it comes to the ranking signals it uses, marketers have been…

[ad_1] Yesterday we brought you the 10 most popular articles by Search Engine Watch’s guest writers, now it’s time to list those produced by our editorial team.  So, with the largest number of pageviews first, here’s the top 10…  1. 12 good, bad and ugly web design trends for 2016 Chris Lake takes the top…

[ad_1] Guest writers are a big part of Search Engine Watch, and they have contributed some excellent content in 2015.  So, after a look in Google Analytics, I’ve put together the ten most popular posts from our guests.  1. Mobilegeddon is coming on April 21 – are you ready? In this post, Chuck Price provided…

[ad_1] In which we take a look at the experience of searching for a product, looking at a brand’s paid search ad for the item and its subsequent landing page, all from a customer’s point of view. This week: at last an (admittedly tenuous) excuse to write about Star Wars… booking Force Awakens tickets! Last…

[ad_1] I hate to be dramatic, but that’s just the way I’ve been feeling recently. Are there technically ways to get around having a dedicated Thank You page on your site? Sure. There are ways to get around just about anything you want. But for the short and long term effects on your account, as…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: loads of holiday related stats, and not even for the holidays you assume. Christmas Eve revealed as the most popular time of the year to propose Look, I’ll level with you,…

[ad_1] In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.”  I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the Da Google Code? Well, regardless of the actual timing, Penguin 4.0 isn’t far away. There…