[ad_1] I’ll be sharing three valuable audience segments and some insider tips that will get you off to a flying start with remarketing. When people look for products and services, they rarely convert on their first visit. As you may know, 96 percent of first time visitors leave websites without converting. Remarketing allows you to…

[ad_1] What is your unique value? How do you separate yourself from the competition?   I’m not asking what you came up with in a marketing meeting, but what really makes you better than the competition from your customer’s perspective? The battle for leads, customers and revenue through PPC advertising is fierce and it’s getting…

[ad_1] Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did search perform and what’s next for the channel? Back in May, Google announced that mobile search had overtaken desktop search in 10 countries, and that momentum appears to be showing no signs…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: improvements to Google Maps, Search Console and Yahoo, as well as news on the success of this year’s Singles Day. You can use Google Maps offline now You just have to…

[ad_1] Thinking of social media as part of the phrase ‘social media marketing’ is an unduly limited way to approach it.  Many customers are using social media more than ever before and the challenge doesn’t stop at marketing. We need to find ways to make meaningful connections with customers at every stage of the sales…

[ad_1] Back in 2003 Google bought a company called Urchin Software, and subsequently launched the first free, commercial-grade analytics platform. How time flies! Since then many of us have become seasoned users of Google Analytics, though it’s such a powerful, ever-evolving tool that I for one have still to get to grips with a bunch…

[ad_1] It’s a very interesting time for search marketers.  Desktop and notebook search trends are settling into a predictable Monday through Friday routines. Tablets are becoming the go-to mobile device for dual screening time in front of the television, which is increasingly streaming on-demand content. Deep links are presenting new opportunities for app search on…

[ad_1] While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, others have proven otherwise.  I had the opportunity to speak with Daniel Negari, the CEO of .XYZ who is also operating .CARS along with .CAR, .AUTO, .COLLEGE, .RENT, .SECURITY, .PROTECTION and .THEATRE.  …

[ad_1] Slowly but surely Google Analytics is becoming a fully fledged powerhouse tool of digital business intelligence. You can upload your own custom data, campaign cost data, send custom dimensions and metrics, include Big Query integration, sync with the DoubleClick suite, AdWords… something we all have seen coming since people started tracking their coffee machines…

[ad_1] Google might be the biggest and richest company around, but its dominance means that the search industry has stagnated and there are no serious contenders for Google’s crown. In this article I’m going to examine how the undeniable might and competitive prowess of Google is smothering other business models and suppressing innovation in what…