[ad_1] Over the years, what makes a positive user experience and what will drive conversions has changed dramatically.  10 years ago, banner ads were all the rage and offers for a free laptop actually drove customers towards a particular brand. Today’s online customers are much more sophisticated. They ignore flashy advertisements and pop-up ads merely…

[ad_1] Sometimes we’re just too good at what we do.  I find that ecommerce sites are usually more likely than marketing sites to have multiple URLs competing for a ranking for the same term. However it is common for top-of-the-funnel, broad terms to be a keyword of focus for multiple pages on your site whether…

[ad_1] Twice this year, I had the honor of teaching the Mobile SEO course at SES London and ClickZ Live in San Francisco.  In the four-hour sessions we explored the unique techniques required for Mobile SEO and while many of the foundational elements of mobile SEO are identical to desktop, there are a number of…

[ad_1] I fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s organic search rankings.  Personally, I’ve been a long-committed proponent of the use of social media marketing strategies as an element of any SEO campaign,…

[ad_1] Welcome to our weekly round-up of statistics from the world of search and slightly beyond. I believe last week I mentioned rather pessimistically that I may struggle to top 10 stats a week. I’m happy to say that I was wrong. Here are more than 20 of the little rascals… Google has revealed a bumper…

[ad_1] Tasks associated with SEO generally fall under two categories: Gathering data to report on performance and help inform decision making Implementing changes and campaigns based on what that data tells us. Reporting (tracking search visibility and pulling analytics data) or pulling raw data using crawlers and link tools such as Google’s Search…

[ad_1] Continuing my promise to deliver a slightly more wide-eyed ingenue spin on all things search related, here is an exploration of another important term that crept into the SEO conscience way back in 2013: semantic search. What is semantic search? It’s probably easier to give you examples rather than trying to paraphrase the rather…

[ad_1] I feel like I’m working through my first few articles on SEW in a rather logical manner. Answering the technical questions about search that are intriguing me as they come up. Last week I asked how can I get sitelinks to appear in my site’s search results? The conclusion of which was as ambiguous as…

[ad_1] Kickstarter is an internet phenomenon, launching countless projects and products over the past few years.  The site occupies a lot of Google real estate, with more than 845,000 keywords appearing in the top 100 Google organic search results.  To put that in perspective, it would take close to $2m per month in paid traffic…

[ad_1] What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you megalomaniac. But then, if you’re not on the first SERP of Google… wait… if you don’t appear in the first three or four results, then you might as well be…