[ad_1] We’re all familiar with the basic steps we should take when doing keyword research for a website. However, there are some instances where it’s a little tricky to optimize a page. For me, the Frequently Asked Questions (FAQ) pages fall into this category. My approach for these pages involves taking a closer look at…

[ad_1] To the uninitiated, SEO can seem daunting. Getting started is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills, consult the community with problems you can’t solve on your own, and continually scale up the diversity…

[ad_1] Google introduced auto-complete more than 10 years ago, so predictive search has been a staple of search engines seemingly forever. But since YouTube has become the second largest search engine, predictive search has spread to video as well. Travelzoo, a publisher of travel deals that also works as a search engine, recently put out…

[ad_1] Businesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and customers are. Whether you characterize this as “personas” or “business intelligence,” the fact is, this data comes from many places, not all of which are simple or actionable. Enter Google AdWords, your business intelligence…

[ad_1] If you read my PPC column last month, you’re aware that I’m not a fan of Google AdWords Dynamic Structured Snippets, which automatically generate random text into ads. Literally the same week that article was published, Google answered our pleas to put the power back into our hands and Structured Snippets was born. Google…

[ad_1] Sites which scrape and copy content from other websites are often able to outrank the original source, as the examples in this post will demonstrate. These “content thieves” are able to do damage to the original site’s rankings, causing a loss of search visibility, potential sales, and leads.  The examples here call into question…

[ad_1] I recently read a blog post in which the author claimed, “The days of gaming Google are over.” What an absurd statement. If you are an SEO, gaming Google is what you do. As long as Google uses algorithms to serve up search results, there will always be a way to exploit it. The…

[ad_1] We’re all under pressure to create compelling content that is good enough to attract links. But creating that of quality can be time consuming and expensive. Video interviews with recognized experts in your industry are a terrific and affordable way to create outstanding content with the potential to attract many links. Getting experts to…

[ad_1] Google is issuing harsher penalties to websites that spam repeatedly. The company has extensive Webmaster Guidelines around design and content, technical factors, and quality, the latter of which mandates that you “make pages primarily for users, not for search engines” and “avoid tricks intended to improve search engine rankings.” Some banned practices include automatically generated…

[ad_1] Alphabet creates opportunities for localization, according to new research from Forrester. Last month Google restructured by splitting its core offerings – search, advertising, apps, maps, YouTube, and Android – from the most experimental facets of its business. In Google Alphabet Will Upend Local Marketing Practices, a brief released earlier this week, Forrester researchers claim that the split…