Tag: Internet Marketing

  • Build it and they shall come: Why your site architecture and search strategy must be aligned

    [ad_1] As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams,…

  • How to escape Google’s filter bubble

    [ad_1] For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though,…