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Tag: Internet Marketing

  • Black Friday SEO: Last-minute tips for the holiday season

    [ad_1] Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top…

  • What factors should you consider before choosing a web crawler tool?

    [ad_1] The goal of any business serious about SEO is for prospective customers to find them through search. The reason is simple: these leads are more qualified, and are already looking for what the business has to offer. But SEO is a many-headed beast. There are just too many rules, guidelines and things to look…

  • Image optimization 101: How to rank higher in image search

    [ad_1] SEO is not only about optimizing written content. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Optimizing your images gives your website an additional chance to be found via image search, and a good logo or some eye-catching graphics can be just as effective…

  • Evolving past last-click attribution in paid search

    [ad_1] “Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution, even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization, in association with Fospha and Kenshoo, we surveyed 800 marketers…

  • Google videos vs. YouTube: Which is the best video search engine?

    [ad_1] Video is booming as a content marketing medium. People love watching videos online, and producing great video content is quickly becoming one of the most surefire ways to command attention and grow a following. In fact, by 2019, video is expected to drive an astonishing 80% of all internet traffic. Clearly, it’s important for…

  • How indie publishers can monetize in the shadow of Facebook and Google

    [ad_1] With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all. According to data recently released by the Interactive Advertising Bureau, digital advertising revenue in the U.S. increased…

  • 4 common mistakes that tank responsive mobile conversion

    [ad_1] About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006. This pattern has completely shifted. Research by mobify.com found that today, ten screen sizes – different laptops, tablets, smartphones, monitors, netbooks and web-enabled TVs – account for…

  • Killer demand gen strategy, Part 1: Personas and creative development

    [ad_1] When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want…

  • How businesses can optimize for Google’s new Question & Answer feature

    [ad_1] Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps.  This feature allows you and other people to ask and answer questions about your business. Like reviews and other user-generated content, this update could have an impact on your business’ reputation, so it’s important that you take an…

  • What may be slowing your site down (and how to fix it)

    [ad_1] A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a study that…