Tag: Internet Marketing

  • How Google finds signals through the noise

    [ad_1] 30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. In a recent correlation analysis we did…

  • How SEO Friendly CMS can support your digital goals now and in future

    [ad_1] 30-second summary: Choosing the right content management system (CMS) to support your content and marketing goals is a big undertaking. A good CMS should be here to support your SEO objectives.  The selection includes looking at factors such as budget, the purpose of your website, and the technological capabilities of who will be using the CMS. …

  • Tips and tools to combine content marketing and PPC

    [ad_1] 30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with PPC speeds up the lead generation process. Online businesses need to know specific use cases for content marketing and PPC to assess the value of…

  • Interview with Lior Davidovitch, the founder of PUBLC

    [ad_1] 30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and…

  • How to build your brand authority through content marketing

    [ad_1] 30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching…

  • How to use podcasting in your content marketing campaign

    [ad_1] 30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content.  Georgi Todorov shares a comprehensive guide…

  • Digital marketing during COVID-19 times: Data-driven insights

    [ad_1] 30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe…

  • What small business owners can do to win

    [ad_1] 30-second summary: There is a common and long-held belief that getting results from SEO takes at least six months. How true is that? SEO can be costly and requires big dollars and a huge team to succeed. Should you ever compete with the biggies at all? SEO is highly technical, changes from time to…

  • Seven tips for full funnel SEO in 2020

    [ad_1] 30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers leverage paid search at every stage to create more sophisticated strategies because greater sophistication means less wasted budget and higher quality conversions.  Erica Magnotto gives a crisp breakdown and categorization of how to make your sales and marketing funnel work…

  • What are PBNs and should you use them?

    [ad_1] 30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your…