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How Google finds signals through the noise
[ad_1] 30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. In a recent correlation analysis we did…
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Tips and tools to combine content marketing and PPC
[ad_1] 30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with PPC speeds up the lead generation process. Online businesses need to know specific use cases for content marketing and PPC to assess the value of…
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Interview with Lior Davidovitch, the founder of PUBLC
[ad_1] 30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and…
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Digital marketing during COVID-19 times: Data-driven insights
[ad_1] 30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe…
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What are PBNs and should you use them?
[ad_1] 30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners. PBNs have different uses and interpretations but can be used to point links to your…