Tag Archives | Online Lead Generation

Making the argument for nofollow links in SEO

30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts? Are nofollow links worth the pain? Are nofollow links a waste of time? SEO practitioners have for years been told that nofollow links […]

Continue Reading

A review of the most unusual year for search

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites. Bing attempted to build on its approximately 2.8% global search engine market share by adding a Bing app to Xbox. […]

Continue Reading

The data that matters most

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. In the article, Aleh Barysevich defines major points for a social media marketer to analyze strategy success or failure. Important data points […]

Continue Reading

What to expect from SEO in 2021?

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX SEO and feature snippets which appear […]

Continue Reading

The anatomy of a negative SEO attack

30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are the most vulnerable to negative SEO attacks. Webmasters need to regularly monitor their backlink profile to make sure their site is not keeping company with any questionable web properties. Negative […]

Continue Reading

Five great ways responsive web design benefits your SEO

30-second summary: COVID-19 pandemic emphasizing the practicality of internet mobile for all-around daily tasks. Mobile web browsing skyrocketing fuelled by consumer shopping intent. Half the world’s population browsing the internet on a mobile device, with 61 million UK mobile internet users by 2021. Google’s webmasters announcing the mobile-first index launch in March 2021, with a […]

Continue Reading

Five SEO tips to dominate local search this holiday season

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value. Local retailers should focus on creating in-store experiences online and pick […]

Continue Reading
SEO Strategies That Get Results