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Tag: SMM

  • Still doing guest blogging? Keep these 4 tips in mind

    [ad_1] A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question…

  • 5 tips to create a data-driven content marketing strategy

    [ad_1] Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention. It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert. Conversion, in particular, is one of the biggest…

  • How advertisers can score big on the next device launch

    [ad_1] On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are…

  • Build it and they shall come: Why your site architecture and search strategy must be aligned

    [ad_1] As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams,…

  • 7 more tips to improve your content creation

    [ad_1] The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its performance is at the forefront of many marketers’ minds. At the Summit on Content Marketing earlier this summer, I gave a presentation on “15 ways to improve your content…

  • Social media marketing, is your business as social as it needs to be?

    Social signals are currently one of the more critical and oft overlooked items that Google measures when ranking a website. This post is intend to give a quick overview of the what, how and why of having an online social presence for a business. Search engines as a group have been increasing the weighting it