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Category: SEO News

  • How to highlight search opportunity and create a keyword difficulty metric

    [ad_1] One key element of a search strategy we often see fail is prioritization. Whether working client-side or for an agency, being able to prioritize a link-building campaign, a content refresh or a technical fix on a site is essential to ensure you are making the most use of the limited resources you are given.…

  • Best practices for anchor text optimization in 2018

    [ad_1] Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture. Over the…

  • How to improve your AdWords conversion rate 

    [ad_1] Your ad campaigns should bring you closer to new prospects and clients. But how well are you able to judge their success? Your conversion rate in AdWords is your success rate at persuading consumers to click on your ads and carry out a particular action, such as a product purchase. It is estimated that the average conversion rate…

  • What’s behind the trend towards private search engines?

    [ad_1] Recently on Search Engine Watch, we rounded up six newcomers to the search engine landscape that are worth keeping an eye on for the future. Each new search engine takes a slightly different approach to searching the web, but there is one trait that many of the recent ones have in common: private, secure…

  • How much should SEO cost?

    [ad_1] How much should you be paying for SEO services? This subject can be a real minefield, so we first recommend some quick background reading of Jayson DeMers’ commentary from 2015 on how much time SEO should take, and also Clark Boyd’s recent article on choosing the right SEO agency. All read up? Great, let’s get…

  • How to Use Google Trends for SEO

    [ad_1] Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static resource, updated only on an infrequent basis with fresh data. Over time, the power…

  • Killer demand gen strategy, Part 3: Facebook advertising

    [ad_1] If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is…

  • PPC budget strategy: Tips for success on a limited budget

    [ad_1] You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an important role in its performance. However, it doesn’t guarantee successful results without a proper planning first. It’s…

  • 4 digital marketing challenges faced by franchises (and how to overcome them)

    [ad_1] One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. A struggle often exists between a franchiser’s need to control their brand, and a franchisee’s desire to market their business through their own strategies. According to Jason Decker of…

  • 6 innovative new search engines to keep an eye on

    [ad_1] Plain and simple, Google isn’t the be-all and end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other noteworthy search engines besides Google, how many can you name? Bing? Yahoo? Maybe DuckDuckGo, if you’re privacy-conscious (or a…