[ad_1] Influencer marketing saw a huge bump in popularity in 2016, and it’s expected to grow even more in 2017. The social media marketing industry is evolving faster than ever, which is why it’s important to stay on top of the industry changes coming in the New Year. This is how your brand or agency…

[ad_1] Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam…

[ad_1] Small businesses struggle to build visibility online due to tight budgets and limited work force. These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage. Small businesses need lots of support these days. With huge budgets being shifted online by large corporations, competing for…

[ad_1] Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email…

[ad_1] Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one! Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes. With so…

[ad_1] Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop…

[ad_1] Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow. With mobile rapidly approaching half of digital advertising, the fraudsters that have plagued web advertising are now targeting mobile ads – particularly the “download or app” ads, which…

[ad_1] Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Whether it’s a huge book or a few-page long digital guide, you have quite a few unique ways to market and monetize it. Creating a digital book can help you with quite a few marketing goals:…

[ad_1] Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. I hope all of our readers are holding up okay after the absolute bombshell development that took place earlier this week. I’m talking, of course, about the news that Facebook is to begin delivering…

[ad_1] By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising. But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into…