[ad_1] The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused. To help with your influencer marketing planning, we’ve outlined what you need to do in order to keep your brand compliant with the FTC…

[ad_1] While ad fraud has become part of every marketer’s vocabulary, attribution fraud – the practice of gaming outdated attribution models to justify self-serving means – has been mostly ignored up until now. As marketers and media owners shift dollars into digital channels, however, serving ads outside of an attribution model’s measurable capabilities in order to…

[ad_1] There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and…

[ad_1] According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis…

[ad_1] Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information. For example, forms on travel and financial websites have to be longer than most by necessity. Long forms like this can be off-putting…

[ad_1] It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links. However, there are a lot of really great reasons you should work on improving your organic CTRs,…

[ad_1] Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ! Some of these tools may have a lot of alternatives but I left them out to keep this list clutter-free! You can find more tools in…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Facebook, Amazon and Meerkat all trying something new. Spoiler alert: respectively, being Craigslist, banning reviews, not existing anymore. But first, let’s check in with the Big G… Google’s first…

[ad_1] Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writing for the web. There’s no need to think of Google every time you’re writing a new post, but it’s still useful to understand what makes a…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Google unleashing Penguin 4.0, AMP coming to organic mobile SERPs, Twitter making some changes for the better and the introduction of Google’s own personal messenger service, Allo. Penguin 4.0…