Category: SEO News

  • Five most important search marketing news stories of the week

    [ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have news from the depths of the irony-well, a few Google product updates and the social network everyone forgot about adds some pretty good ecommerce functions. Adblock Plus launches its…

  • Bing news update: three latest developments

    [ad_1] It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm fluctuations and many SERP experiments. So let’s leave the big G to do its own thing for a while and check in with the second most popular search engine, Bing. What’s Bing…

  • Guide to Google ranking signals – Part 2: keywords

    [ad_1] Last week we published the first instalment of our complete guide to Google ranking signals. It featured on-page-factors such as title tags, H1 tags and meta descriptions. This week we continue diving into on-page factors, with the use of keywords in your page content. Keywords In our previous article we mentioned that any keywords…

  • Six ways you can watch your competitors watching you

    [ad_1] You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in…

  • Nine lesser-known SEO resources and blogs you might not follow, but should

    [ad_1] I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying under the radar. So I decided to put together a list of my favorites that I feel aren’t shared or mentioned enough. Not because I think these individuals deserve more views, but…

  • Five most important search marketing news stories of the week

    [ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week has been a little quiet here in the UK. Mainly because of the bank holidays, but also because nobody could bear to be in an office because it’s too damn hot…

  • Google Maps update decides which areas are ”of interest” for users

    [ad_1] If we didn’t have Google Maps, we’d either never leave our homes for fear of getting lost or we’d have to find our physical maps again – neither of which, clearly, are options, so we have to make do with what we have. Roughly 41% of internet users use Google Maps to get directions,…

  • Five most interesting search marketing news stories of the week

    [ad_1] Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond. In this week’s round-up, we have two big changes for mobile on Google, plus some more insight into a change that Google made to its AdSense policy recently. And if you’ve ever thought about…

  • Why mobile commerce sites should be designed for context

    [ad_1] If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web…

  • Six steps for an effective B2B content marketing strategy

    [ad_1] There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 88% of B2B marketers use content marketing this year, but only 30% of them rate their efforts as effective. How do you bridge such a big gap then between the planning…